The Boise Bubble Podcast

Episode 75: From Doctor to TikTok Superstar

November 8th, 2023

It’s not everyday you meet a doctor who has made being a doctor their side gig. That’s an obvious exaggeration, but it’s what our friend (and sponsor) Dustin Portela of Treasure Valley Dermatology has done. Doctor Portela’s success at building a local skin care network across the Treasure Valley has been rivaled (and perhaps overshadowed) by his rise in dominant social media platforms TikTok and Instagram, which he has used to great effect in achieving his mission of making high-quality skin care accessible to everyone.

Doctor Portela joins us to talk about not only basic skin care, but separating facts and relevant data from noise and misinformation, the way social media has become a tool for doctors to bypass the complicated insurance megacomplex to get medical information into the hands of the public, and his mission to help disadvantaged communities get access to skin care and cancer screening. We even razz him a bit about his personal transformation from skinny Steve Rogers to ripped Captain America.

We’re so pleased with the value the Treasure Valley Dermatology group adds to our community and invite you to learn more about them on the web ([](, on the Gram, and on TikTok (both @drdustinportela).